$3,000 PUBLICITY CONTEST
all eligible entries received, one winner will be chosen at random
at the end of the season. The winner will receive a $3,000 credit
to use for court maintenance or improvement at the public or private
platform tennis facility of his/her choice.
There are many ways to promote platform
tennis. Introducing the sport to a tennis friend is a great idea.
Clinics and tournaments are essential. Junior programs are vital.
Having pros visit schools or town parks with under-utilized facilities
is another great idea. We applaud the organizers of these efforts
Publicity is another smart way to
promote the sport. Think about how many times you’ve had
a conversation that ended in “Platform tennis… huh…
I never heard of it…” This is what we at BulletWorks
aim to change. We would like to see articles in every daily, weekly
and monthly regional publication where platform tennis has a following.
We’d love to see some national magazine coverage, as well.
Once people read about the joys of platform tennis, they will
be more inclined to try it for themselves. Many who try it will
like it. Some who like it will eventually want a court of their
own. New interest in the sport ultimately keeps us and our fellow
platform tennis companies in business.
The rules of the contest are simple:
get an article published in a newspaper or magazine. Tell your
kids -- school publications are acceptable. Platform Tennis Magazine
is not eligible. (Preaching to the choir doesn’t grow the
sport.) The article needs to be a minimum of five paragraphs long.
It can be about the sport in general, your club, your league,
etc. It needs to be accompanied by a photo to be eligible. The
article should refer to the sport as “platform tennis”
not “paddle.” (When trying to build awareness for
anything, consistency is crucial!)
Send a copy of the published piece,
by mail or email to BulletWorks. (Email us good digital photos
as well and we’ll post them on our site.)
Everyone who gets an article published
will receive a BulletWorks ballcap. One lucky person will get
the top prize. Submit published pieces to: BulletWorks Platform
Tennis Contest. P.O. Box 58. Belmont, VT 05730 or firstname.lastname@example.org.
Deadline for entries is March 1, 2006. Include the publication’s
name and circulation; your name, address, phone number, email
address and the facility you would put the prize money towards.
You may submit as many articles as you can get published. The
more you submit, the greater your chances of winning.
more information, call 802-259-3312.
HOW TO GET AN ARTICLE PUBLISHED
There are two basic ways to get an
article published: encourage an editor or staff reporter to write
a feature piece or write one yourself.
Local weekly papers – the type
that you rely on for community news and event listings –
often will publish contributed articles. These are usually submitted
in the form of a press release with a photo or two attached.
Large daily papers and glossy magazines
will only publish articles that are professionally written. In
this case, it is best to contact the sports or feature editor
(depending on your angle) or a specific reporter that you think
will take your lead. Write the individual a succinct letter (or
make a phone call) summarizing why you think an article should
be written about your league, your event, your star player, the
growth of the sport in your community… whatever it is that
makes your story newsworthy.
In either case, know the publication,
and suggest a place in the paper where the article makes sense
if appropriate (ie: in your Tuesday “Community News”
backing up the request or press release with information that
will help a reporter write his/her story. Include “
A History of Platform Tennis”
Game of Platform Tennis” to give the writer some background
for his/her piece.
Your pitch should have local appeal
(regional publications) or audience appeal (national publications.)
Contacting the right person is essential. Enthusiasm is helpful.
Follow-up is almost always necessary.