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BULLETWORKS INC. LAUNCHES ADVANTAGE PADDLE COURTS

9-05-2007
Advantage Platform Tennis
Rutland, VT
Bullet and Jacki Brown, owners of BulletWorks Platform Tennis, are pleased to announce the formation of Advantage Paddle Courts. The new entity was created to market ground level courts in Regions VI and VII.  The Browns have hit the ground running with the first official Advantage court installed this spring in Napa Valley, California. read more




 

Jacki and Charles "Bullet" Brown

“We see tremendous growth potential for the sport in the Southeast and West,” says Bullet Brown. “There are tens of thousands of active seniors in these areas who have never heard of platform tennis. We plan to introduce targeted groups to the sport and position our product as a smart recreational amenity for their home or community.”

BulletWorks, Inc. operates out of a 5,000 square foot manufacturing space in Rutland, Vermont. Currently, due to limited demand for new courts from the existing platform tennis market, BulletWorks manufactures 10-20 courts a year. “We could easily produce 80-100 Advantage courts a year,” says Brown. “We hope to get to that point within the next few years.”

The Browns are focusing efforts on ground level court construction for a number of reasons – one being that they are a lot less expensive for the buyer than traditional platform tennis courts. An Advantage Paddle Court is basically a standard platform tennis court superstructure installed on a concrete pad. By eliminating the heavy, expensive aluminum deck, the price drops significantly – for the purchaser of one court it can mean a $20,000 savings. That cost differential makes the discretionary purchase more realistic for many potential clients. 

The Browns decided to create “Advantage Paddle Courts” as a division of BulletWorks Inc. because the name is easy to remember and better represents what people see in pictures. To call something a “platform” tennis court when it sits at ground level is confusing. “People who know the sport will call BulletWorks if they want a court, and if they’re in a region without much snow, we’ll give them the option of a traditional or ground level installation,” says Vice President of Sales Jacki Brown. “But in selling the sport to new markets, it’s Advantage all the way.”

Advantage Paddle Website
visit www.advantagepaddle.com for more information

Long-time players will be curious how playing on a concrete surface affects the game. Platform Tennis professional Christi Hays, who will be heading up the paddle program at Lagunitas Country Club this winter recently tried out the Advantage court in Napa Valley. “The differences I noticed,” said Hays, “were One: the bounce is a little higher and slower which gives players more response time; and Two: it’s a lot quieter than playing on an aluminum deck. It was a blast to try the new court- and I think they will really catch on in the more temperate climates. Advantage has hit the mark on this one!"

Will ground level courts ever replace traditional platform tennis courts in the Northeast and Midwest? With radiant heat, it’s possible, but not likely. Ground level courts simply offer a less expensive, maintenance-free option for clients to consider.

For more information on Advantage Paddle Courts, check out www.advantagepaddle.com (under development) and look for updates as the year progresses. 

 


 
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