The rise of Pickleball & Padel: helping tennis or threatening its existence?
Posted by Jonathan Jurejko - BBC on Jan 10th 2023
Venice Beach, Los Angeles.
The bohemian 'burb where seminal rock band The Doors lit their fire in the 1960s. Home to the bodybuilding boardwalk where Arnold Schwarzenegger began lifting his way towards superstardom in the 1970s.
It is an area which has always been seen as radical and unruly.
Now, nestled next to the Arnie-inspired weightlifters at Muscle Beach, among the thrift shops from where whiffs of incense and weed drift over, it is one of the places where the sporting craze creating a stir across the United States can be seen.
Pickleball.