PICKLEBALL GROWS 52% AS AMERICANS INCREASE ACTIVITY IN 2023
Posted by Lev Akabas- Sportico on Mar 2nd 2024
According to the annual Topline Participation Report from the Sports and Fitness Industry Association (SFIA), 13.6 million Americans last year tried their hand at the hot new racquet sport. That puts pickleball in the same league as baseball (16.7 million) and outdoor soccer (14.1 million) and just ahead of downhill skiing (13.1 million).A Flourish chart
The pickleball takeover began in 2022, whe
…
PROLITE Turns 40
Jan 27th 2024
PROLITE, established in 1984 by Arlen Paranto, a Boeing engineer, and his son Steve Paranto, marked the inception of their entrepreneurial journey. Arlen's engineering expertise was pivotal as he crafted paddles from floor panels in their garage, meticulously adjusting the weight ratio to emulate that of tennis racquets and balls. Situated in the Northwest, the birthplace of pickleball, PROLITE sw
…
Get Paid to Play
Jan 2nd 2024
Unleashing the Power of Wellness: A Look at Health Insurance Wellness Reimbursement ProgramsIn recent years, the importance of prioritizing wellness in our lives has gained widespread recognition. As a result, many health insurance companies have introduced wellness reimbursement programs as part of their coverage offerings. These programs provide individuals with financial incentives to engage in
…
