Apparel/Mens
Our Court Tech Hat is designed to deliver lightweight comfort, breathable performance, and versatile style wherever your day takes you. Crafted from high-performance fabric, it features strategically placed ventilation to promote airflow and help keep you cool, dry, and comfortable during warm-weather activities. Whether you're competing on the tennis court, teeing off on the golf course, heading out for a run, or simply enjoying time outdoors, this hat is built to perform. The lightweight construction provides a barely-there feel, while the structured design offers a secure, comfortable fit that stays in place through every swing, serve, and stride. Its clean, modern silhouette pairs effortlessly with athletic and casual apparel, making it an easy everyday essential. Designed for active lifestyles, the Court Tech Hat combines performance-driven functionality with timeless style, helping you stay focused, protected, and ready for every workout, match, adventure, or weekend outing.
FOUNDED BY REBELS AND ICONS
Founded in Greenwich, CT, in 1973 by an All-American Squash player and tennis pro, BOAST was created as the American answer to traditional European tennis brands. With its irreverent attitude and fresh approach to sport, the brand quickly became a fixture among players at the best clubs in the country. BOAST came to define the athlete who valued individuality and expression over convention.
CREATED IN AN ERA WHERE TENNIS RULED CULTURE
The 1970's were a time of individuality and rebellion. On the courts, icons like Connors and McEnroe shattered conventions and redefined what the sport-and its culture-could be. Inspired by this spirit, BOAST, with a lighthearted irreverence to the world of tennis, stood apart from the polished traditions of the game.
SPORTING THE LEAF SINCE '73
Our signature Japanese maple leaf logo wasn't just a design choice; it was a quiet rebellion. From the elite courts of Greenwich, CT, to the pop culture landscape of the '80s, the BOAST leaf became a symbol of irreverence. Beyond the club, the distinctive Leaf Logo could be found in culture at large - worn by the likes of John Updike, George W. Bush, and Joel Goodsen, portrayed by Tom Cruise in Risky Business.